Thank you Mr. Gary Graham I appreciate your business!

Thank you Mr. Gary Graham I appreciate your business!

You did great, Cheryl! No one else could have done better.

Yes, at the time I was a bit disappointed that service did not check the operation of the keys before returning the car to me (the first time), but you made it so right and effortless for me that I could not have complained. Also, age gives me a little perspective, and so I am willing to let people be human. If you had not reminded me, I would not have thought about it again.

I have no questions, and have no thoughts about room for improvement. My purchase experience was enjoyable from first to last, and I particularly enjoyed talking with you while the gears of the machine turned. As an additional note, I thought your finance department did an outstanding job in an unusual situation, so please pass on my compliments to them!

Thanks Omar!

Thanks Omar!

Omar White
One of the best in the business. Consistent, resourceful, passionate, and result driven. You won’t be disappointed!!!

Thanks Omar White. It is more than a compliment to receive a testimonial from someone who is also in the business. I appreciate you taking the time out of your busy schedule to post a comment to my page.

Be sure to visit my FB Fan page for regular updates
Cheryl Bowman

Kind words from Pamela Lowry who lives in Richmond Va.

Congratulations Pamela

Congratulations Pamela

I absolutely LOVED my 1st Mercedes experience! Cheryl has the perfect combination of experience, knowledge, class & tenacity while incorporating a comfortable touch! I’ve purchased BMWs, Jaguars & Lexus’, yet this experience was the very BEST that I’ve ever had! Perhaps its because the entire experience, short of the gentleman who appraised my trade-in, was with women! Not to be sexist or anything, just saying! LoL Thnx Cheryl for a fabulous experience!

If you would like to leave a comment about your experience please do so in the comment section of this or any article,
Be sure to check out our FB Fan Page The Mercedes Lady

Hi, Cheryl.

Another Satisfied Customer

Another Satisfied Customer

Thanks for your note – yes, everything is going well and we are absolutely enjoying our GL – as enjoyable as it is driving it around town, it’s even better on long road trips. We’re already at 8600 miles on it, so we’ll be scheduling the 10,000 mile service soon enough. But other than the regularly scheduled service, we have no other needs at this time.

PS: And we’re averaging 23.2 mpg so far – pretty impressive for a 6000-lb SUV.
Be sure to check out the FB Fan Page The Mercedes lady

I would like to take this opportunity to celebrate a woman of God who definitely keeps a low profile. Several years ago I received a call from a Mr. James Williams with Crown BMW in Richmond. At that time, I owned a 2002 BMW. I had mentioned to James several years prior that I wanted one with Bluetooth and I wanted it in Calahari Beige. James didn’t forget and when he found the car, he called me while I was in Georgia.

My sales person was a woman by the name of Cheryl Bowman. I didn’t know it then, but during our conversation, we discovered that we had been in Junction City, Ks at the same time. In fact, her younger brother and my son were classmates and friends.

Cheryl is no longer with BMW but is now a sales person with Mercedes Benz. But selling cars is the least of what she does. Cheryl also does a daily inspirational piece. She nominates people to be featured in professional magazines.

This is but a tiny remnant of what Cheryl does. She helps people in need and she also has a piece on FB and I believe it is entitled, “40 Plus.”

With every thing that Cheryl does daily, she took the drive from Richmond yesterday to be with us at Grace. Who would ever imagine that the person who sells you a car would show up to celebrate with you. Once you drive off the lot, it is over. But now with Cheryl.

Thank you my sister in Christ. My next car should be a Mercedes. May God continue to bless and keep you. Keep the inspirations coming. Many people benefit from your efforts!

Debra Straughter 7/1/2013


Someone once said, gratitude unlocks the fullness of life. It turns what we have into enough, and more…..My husband Zac and I are so grateful to Ms. Cheryl Bowman. We hereby, convey our heartfelt thanks to Ms. Bowman for her valuable and active help extended to us during the purchase of our Mercedes-Benz C350.

We recently purchased a 2009 Mercedes-Benz C350 from Ms. Bowman and discovered a few minor issues which we were assured would be resolved. So many things have happened since the day we drove our car from your lot; including having to have it towed from my place of employment. We have been and are continuing to try to have resolution on these problems utilizing the local Mercedes dealer in Hampton, VA, to no avail. But let’s be clear, the purpose for the email, is to really spend the time to thank you, the McGeorge Mercedes-Benz family, for your employee, Ms. Cheryl Bowman, who has contributed significantly to our lives in seeking to resolve the issues surrounding our recently purchased Mercedes-Benz.

Without Ms. Bowman, it would not have been possible for us to entertain the possibility of remaining dedicated Mercedes-Benz owners. Although reciprocating her kindness is not possible yet, I like to assure you that we consider our relationship as Mercedes-Benz owners to be forever in your capable hands. She has gone above and beyond the call of duty to “see this through”. I believe anyone else, or someone with less class, would have ignored our calls and “written us off”. There were many reasons for Ms. Bowman to avoid having to listen to my treatment by another Mercedes-Benz dealer. She was tenacious in trying to determine possible outcomes and I believe she is willing to help me to resolve the problems if I am unable to accomplish this through the local Mercedes dealer.

I firmly believe that Ms. Bowman is a reflection of the McGeorge Mercedes-Benz Leadership team and staff. Therefore this email is not only to acknowledge Ms. Cheryl Bowman, but to thank you, the McGeorge Mercedes-Benz family, for clearly standing heads above the rest as a “class A”, “No. 1” Mercedes-Benz dealership.

With regards,
Junilla I. Applin
Special Assistant, EPPMD, OCE, NASA HQ
Asst. Dir, MSO, ED
NASA Langley Research Center
Mail Stop 434
Hampton, Va 23681-2199

Tesimonial from a very satisfied customer who purchased a GL from me:
Hi Cheryl,

First and foremost, I absolutely love love love my car. I bought it as you know, because I am going to be a grandmother … well it was a self-fulfilling prophecy. I am going to be a grandmother in June!!! YAY! I am so excited!!!! John is beside himself!!! We find out next week what the baby is… Anyway the fact that my beautiful car is so safe is just another reason I love it!

And, it is great for business. I’ve more than once loaded it up with lamps and accessories. Plenty of room for everything I need.

I love driving it. I love riding in it. I love love love it. And, the best part is I always tell people to go to David R. McGeorge because you all are so nice, so courteous, so knowledgeable and so great to work with.

Thanks for checking in.

I never did get on your website but if you send me the info again, I will.


(Winter Event) 2011
It is a wonderful thing to sell a vehicle, but it is even more of a plus when you feel like you have made a friend.
Thank you again for your business, Mr. Ortiz & Mr. Bell.
Happy Holidays!


From: Dave Bell

I am pleased with the car. I have had no surprises (good thing). I saw the Porsche online and I think you guys can come out OK. I feel like it should easily bring 20 -21 K………………if you get more, great.
If there are questions about the car, don’t hesitate to call.

I Steve followed up from BMW and I am pleased to establish a relationship with them, while the car remains under warranty. I am waiting for the key fob to arrive and I will give you a call to assist me in programming.

Once again, you are an excellent representative for McGeorge. You provided one of the best experiences I have had in customer service…………..well above closing the deal and making the sale. I will recommend you to any perspective Mercedes buyer.

Take care and have a wonderful Holiday Season.
Dave Bell

From: Mr. Joseph ortiz

My wife loves the car and we are very pleased with our experience with you and your company.

She LOVES the umbrella!


Joe Ortiz

David Bierman C300 July, 2011

I’ve probably bought more than 20 cars and I must say that dealing with you has
been the most efficient, pleasurable and pain-free to date. I have gone to
dealers to buy cars that I really wanted and walked out just because of the
salesperson. If you had taken out a sheet of paper and drawn four squares on
it when we started talking I would have walked out on you, too.

So thank you very much. Let’s hope we can swap vehicles tomorrow.

Also, that Volvo is a very nice car, there is absolutely nothing wrong with it,
the high mileage is from driving back and forth to Texas many times. If you
know someone that wants a nice car fairly cheap, don’t be afraid to sell them
that one. It is a tank in the snow and gets much better gas mileage than
advertised. And, I dare say, the seats are probably more comfortable than the




From Darryl Watts,  He purchased a 2006 Black/ Black E350.

June 23, 2011 at 1:13 pm What a class act! If you’re looking for a professional,and comfortable buying experience ,Cheryl ” the Mercedes lady ” is it. From the selection, the test drive, the research and negotiation to the final delivery of the vehicle, hands down she is second to none. When you buy high quality, you should get high quality in service, and Cheryl has that and a swagger to match.


Sharon Lucus.  She purchased a 2008 Cadillac CTS

I was recently in the market for another vehicle and I called McGeorge Mercedes dealership.   I was transferred to a salesperson named Cheryl Bowman.  I honestly have to say I have never dealt with such an amiable and considerate salesperson.  She had a superb attitude and I received A++ customer service due to her going above and beyond the call of duty.  If I wasn’t satisfied, she wasn’t satisfied.  If I wasn’t happy, she wasn’t happy.  She listened to my apprehensions and assured me she would do everything in her power to make it right.  She did just that!  She did not try to pressure me into a sale but allowed me time to think it through.  I did purchase the vehicle I wanted and Ms. Bowman has called me since the sale to ensure everything was going well with my vehicle.  Ms. Bowman has a passion for what she does and it shows.  She has ascertained my business for life!! 

Sharon L.


2/10/2011 5:29:52 PM 


Employee(s) Dealt With: Cheryl Bowman, Frank (forgot his last name) Dealership manager

I have had some experience with dealerships in the past and let’s just say that none were positive. Then I saw a car that I liked on auto trader that was being sold by this dealership (2009 Hyundai Sonata). Having had issues with dealers in the past, I was hesitant to contact them. Eventually I did. Once I spoke to Cheryl Bowman it was clear that the personnel were there to do whatever they could to make my experience a memorable one. Honestly, my experience with this dealership was amazing. The staff was not only friendly, but very accommodating and did everything they could to answer my questions. I was very frank with them and maybe slightly rude but they responded very well. My experience with this dealer was very positive and I would highly recommend them to anyone looking for a car. The car was well represented and is amazing. My wife loves it. Give these guys a chance, you will not be disappointed.

1/7/2011 10:09:07 AM

Employee(s) Dealt With: Cheryl Bowman

Cheryl Bowman responded promptly to my initial internet inquiry and to subsequent technical questions. Not only was she knowledgeable and professional, but her warm personality made it seem like I was buying a car from and old friend. It was a great experience!

12/16/2010 9:56:11 PM

Without a doubt an extraordinary customer experience delivered by Cheryl and Frank! From the initial contact via the web to the final drive off the BMW lot, we were impressed with the level of customer service Cheryl and Frank provided us. Other members of their firm followed up afterwards to make sure we were satisfied. We felt genuinely valued.

Cheryl is definitely an asset to your firm. She stayed in touch, answered all our questions, made sure we always had someone to take care of us should she be out, and most importantly always followed up with us. She took my calls on her day off and stayed late the night we came to take delivery. She show cased the car for our inspection and then educated us on what we purchased. Cheryl could have easily asked us to come back later as it was late but she insisted we stay for a review of the car’s features. Excellent customer service and a warm, genuine and inviting personality!

Frank is an additional asset to BMW Richmond at Broad Street. He asked to hear our story and then set off to make the transaction complete. It was seamless for us and all the while he made it very enjoyable. He has a great personality, is very knowledgeable about the business and is a pleasure to converse with. I look forward to working with Frank and Cheryl in the future.

In the world we live in one can purchase the same products just about anywhere. So it comes down to people. For me, a firm delivering genuine old fashioned customer service is what makes the difference. People helping people. If you want genuine customer care when looking for your next vehicle then look no further. Visit Cheryl, see Frank and rest assured they and their team mates at BMW Richmond Broad Street will deliver an extraordinary customer experience! I promise!


10/26/2010 11:15:44 AM

I am extremely satisfied with my experience at Richmond BMW but most especially with the service provided by Cheryl Bowman .. Cheryl stayed focused on attaining the highest level of customer satisfaction.. she is good natured, funny, knowledgeable and caring.. She listened to my wants, understood my needs and calmed my fears.. her suggestions contributed to making my dream become a reality .. I am now a proud member of the BMW family and thank Cheryl for the total experience.. Cheryl, you are indeed an asset to your team .. thanks and thanks, again .. Gwyn

Scott Emmerman
4/1/2010 1:30:42 PM

Cheryl Bowman worked perfectly with me on my lease situation. She listened well and understood my needs and therefore didn’t waste any of my time. She delivered a great deal on the exact car that I wanted and was pleasant and efficient throughout. I recommend her highly.

3/2/2010 6:27:11 AM

Oh, what a feeling! Sorry, Toyota but that phrase now belongs here. I got the car that I love from a sales rep who treated me like family and a finance manager who treated me with respect. I did more than buy a car, I joined a club of proud owners.

6/10/2009 9:03:15 AM

I recently purchased a new BMW 335I from Richmond BMW. I found the staff to be very knowledgeable, friendly and anxious to help. I was particularly pleased with the work Cheryl Bowman did in addressing all my requirements accurately and in a timely manner. As a Project Officer for the US Marine Corps, I can be direct and demanding by nature. Cheryl met each challenge head-on, without complaint and always went the extra mile to meet my very specific requirements in locating the vehicle configured to my exacting specifications. After purchase was complete, Cheryl contacted me to be sure all was ok, and to answer any questions that may have popped-up along the way. Thank you Cheryl for a job VERY well done!

Bob Barnes

6/8/2009 3:47:06 PM

I recently leased a car through Richmond BMW and Cheryl Bowman was my sales advisor. She was very helpful and thorough and was able to locate the exact car I wanted and give me an incredible price. I would recommend her to all of my friends and family.
Thank you again Cheryl!

4/6/2009 2:51:47 PM

I just wanted to take a moment to thank Cheryl and Richmond BMW for all of their help over
the past few weeks and yesterday. Everything yesterday was very quick
and easy. I wish every car buying experience could be this simple.

Additionally, Cheryl was very considerate with every little detail, for
example she noticed my wife was cold and you went over and shut the
front door so the breeze wouldn’t be blowing in. These little things
really make a customer feel special and important. Even though we
weren’t buying a $100k 7 series, she still treated us as though we
were her most important customers in the dealership yesterday.

Thank you again and I look forward to seeing Cheryl when the car is in
(unfortunately now the waiting begins!).

1/14/2009 2:14:30 PM

I am very grateful with Cheryl Bowman at Richmond BMW for her kindness and overall great buying experience.

She remained focused on the car I wanted and not the cars she had available in the lot. She came up with good ideas to help me out, trough the entire process and kept me informed all the time.

Thanks a million Cheryl!.

1/6/2009 8:16:39 PM

To be blunt, I have never had a dealer experience like that of Richmond BMW. Each and every individual of their team not only lives up to, but, in fact, exceeds expectations. BMW may build the “ultimate driving machine,” but from sales to service, Richmond BMW has people driven to provide the ultimate ownership experience.

My highest accolades go to Cheryl Bowman, who, together with the rest of Richmond BMW’s team extended every effort to make me feel special. Even tough I was looking at a CPO car (aka a “used” BMW), I was treated with every respect and courtesy otherwise reserved for new car customers. And my Jet Black 2007 Z4 Coupe looked showroom perfect on delivery.

The “Owners Orientation” offered by Richmond BMW was both informative and engaging, and underscored the levels and lengths the team goes to to support and satisfy their customers.

Perhaps the greatest compliment I can pay Richmond BMW is to say that I don’t consider them a “dealership.” They are good and trusted friends, and I am already looking forward to my next ultimate driving acquisition.



Reference: Dealerrater.com (Four years of service in the “high line” market.)

Smith Cl · East Carolina University, Fayetteville State University

Cheryl attentively listens to the needs of her customer, integrates it into a thorough, well thought out process, and hands it back in a doable, easy to understand, package…professional!

Like · Reply · December 19, 2010 at 10:36pm

Brian Sebrell · Works at Bio-Reference Laboratories

Cheryl is awesome to work with – she a true pro!

Like · Reply · January 27 at 4:49pm

Wendy Clay · Virginia Commonwealth University

Cheryl is a top notch professional and always a pleasure to work with!

Like · Reply · January 27 at 5:33pm


Ray Goldberg · Suffolk, Virginia

Service is not simply a word to Cheryl, its an attitude, a way of life. The norm for purchasing a vehicle is an absolute pain. Cheryl made not only the purchase of the vehicle a pleasure, she has made after sales service a pleasure.

Like · Reply · January 27 at 5:38pm

Connie Buckley Pfieffer · John Ehrert

Very nice person

Like · Reply · January 30 at 2:15pm

Lenora Coe · Strayer University

Very professional

Like · Reply · January 30 at 3:45pm

Leah Epting · Richmond, Virginia

She does make car buying easy, and with a full service attitude and great support staff (me!) she can always help. :)

Like · Reply · January 30 at 3:40pm

Addie Briggs · Richmond, Virginia

Her service goes beyond sales.

Like · Reply · January 30 at 7:19pm


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