About “The Mercedes Lady”


“Make Luxury and High Performance a part of the conversation.”


Cheryl Bowman The Mercedes LadyCheryl Bowman is now a member of the McGeorge Mercedes-Benz family in Richmond, Virginia. For over 20 years, Cheryl has been providing car shoppers a unique auto buying experience. She has honed her skills by successfully selling Hyundai, Plymouth, Chrysler, Jeep, Ford, Lincoln, and Mercury before moving into the luxury vehicle class. To round out her vast knowledge of the automobile industry, she has also worked fleet sales and finance.

Cheryl’s first foray into the luxury car market was with Richmond BMW. There she was part of a fantastic sales team and was consistently in the top three of sales producers. Her unique ability to intently listen to her customer’s needs and questions coupled with her ability to understand that no negotiation happens until your perfect car is found, allows her to guide you into the vehicle of your dreams instead of pushing you to take what’s available.

The Mercedes Lady of Richmond Va.

the Mercedes lady of Richmond Va.

Not one to rest on her previous success and her love for the elegant, sophisticated, classy styling and sleek design of Mercedes Benz, Cheryl has taken on the exciting challenge of putting those with discerning taste behind the wheel of the best selling luxury brand, Mercedes Benz.

Cheryl is friendly, outgoing, but admittedly tough. Cheryl consults and advises instead of sells. Repeat and referral business is her focus so she finds it pointless to put you behind the wheel of a spectacular vehicle if you leave with a bad taste in your mouth. As long as you keep coming back, she will continue to provide you best in class service.

McGeorge Mercedes-Benz has served as central Virginia’s full-service Mercedes dealer of choice for over 50 years. The third-generation, family-owned and locally operated Mercedes-Benz dealership offers the most experience, factory-trained staff of sales professionals and technicians in central Virginia.  They were excited to see Cheryl walk through the door and welcomed her with open arms.

Along with their diverse inventory of new and certified pre-owned Mercedes-Benz models, McGeorge Mercedes-Benz offers the very best in customer care, Mercedes product knowledge and service.

Let Cheryl Bowman put you behind the wheel of America’s best-selling luxury automobile today!

Cheryl Bowman


Reference: http://www.stik.com/Cheryl.Waters-Bowman



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